Consulting | Fall 2013
The idea behind ROCK Pilates was to create a workout experience unlike the typical pilates studio. Their holistic approach to health combines both exercise and nutritional counsel in a edgy yet inviting environment for men and women alike.
The final logo visualizes what the ROCK brand is all about. The heavy typography of the "ROCK" conveys power and strength, and pairs nicely with the delicate lettering of the pilates; while the deep grey and fire engine red give it an athletic, gender neutral look. The overall minimalist approach gives it an honest and approachable feel that reflects the brands' "no frills" approach to fitness.