Euromoney, Institutional Investor
Spring 2011
Institutional Investor (II) is a well known publisher in the finance community. They developed this specialized platform, iiSearches, to provide sales leads, news and mandate data to their clients – primarily Institutional plan sponsors, consultants and investment managers.
I knew wanted to incorporate the parent logo into iiSearches to give it credibility, but needed to counterbalance the classic Iogo with a sleek san-serif typeface to give it a modern techy feel. I kept the classic blue from the II logo for recognizability but made it a bit more current by adding pops of bright green. These accents bring attention to the arrow connecting the “H” and the “E” – representative of the platform pointing the user in the right direction.