Consulting | Summer 2014
Lagos, Portgual is a vacation hotspot known for their beach culture, yet an online excursion booking service didn’t previously exist. While developing the identity, we knew we wanted to give it a young, surfer vibe, yet still also maintain an official tone. The final logo we created uses curvaceous lettering that flows into one another, which somewhat resembles the movement of a rolling wave. The typography and color palette are inspired by water themes playing off the name of the brand. The negative space of the icon creates a wave graphic, and If you look closely, you’ll notice is comprised of the letters “J” & “R”.