Bank of America Merrill Lynch
Spring 2013
International print ad for CashPro Foreign Exchange Services to promote their newest functionality. This update allows the user to convert currency when making cross-border payments when they previously had to make conversions through a third-party.
We wanted to communicate our global reach as well as the simplicity of this new payment channel. The concept they selected was the contrasting soup spoons with the headline “yen_zen”. I’ve paired the ornately adorned spoon with yen, juxtaposed is the starkly white spoon above zen. These side-by-side spoons not only speak to the conversion from one currency to another, it also highlights the “zen” you’ll acquire from the simplicity of this service.